Producers of alcoholic beverages, Castel Malawi, have introduced two promotions, namely Tikwere ndi Wotsika and Tikwere Under the Crown, running from October 5 to January 23 next year.

Under the Tikwere ndi Wotsika promotion, the company has reduced the prices of selected 330-millilitre brands during the period.

For instance, the prices of Carlsberg Green and Carlsberg Special Brew have been reduced from K3,200 and K3,000, respectively, while Castel and Kuche Kuche brands will be sold at K2,300 and K2,500, respectively.

On the other hand, the Tikwere Under the Crown promotion will see consumers winning various prizes, including 24 motorbikes and a brand-new Nissan Navara.

“Consumers should check the crown of their bottle, and if they see any winnable material printed on it, they should SMS the code provided. Apart from the car and motorbikes, there are also other instant prizes such as free beer or a 330-millilitre Gin, T-shirts, caps and solar light packages,” said Castel Malawi Head of Sales Nkhwachi Mhango.

Apart from the brands participating in the Wotsika promotion, other brands available under the Under the Crown promotion are [baby] Gin, Pomme Breeze and Sapitwa.

Asked what had necessitated the promotions, Mhango said: “We want to maximise consumer engagement, accelerate stock turnover and give our trade partners added momentum throughout the promotional season.”